When the sharks started flying last night all your usual entertainment sources were live tweeting in full force, as was NASA and NASCAR although we’d later learn that they were in on the joke too. But they weren’t the only brands to get in on the Sharknado 3: Oh Hell No! action.
Here’s five brands that couldn’t pass up the chance to hop on the hashtag:
Besides the primary verified account, several other more localized American Red Cross Twitter accounts were also live tweeting the TV-movie event. And it’s a good thing, because now we all know how to prepare for one of these things.
— American Red Cross (@RedCross) July 22, 2015
While Doritos didn’t exactly have anything to do with Fin’s ongoing battle against airborne sharks, I have to image there’s some overlap between their customer base and Sharknado 3’s audience.
Like the American Red Cross, WeatherBug took advantage of the much-hyped yet fake weather-related crisis to provide amusing survival tips and other fun ‘facts’. Bonus points for simultaneously promoting their weather app.
— WeatherBug (@WeatherBug) July 23, 2015
I understand the allure of using a trending hashtag to put your brand in front of a large audience, but I don’t understand why Victoria Secret even had a photo like this ready to go. Was it taken for this very purpose? Was there some sort of shark-themed Pink line that I missed out on?
To be fair, Sharknado 3 was supposedly wreaking havoc on the entire eastern seaboard, but I still think this tweet may have been more relevant during Sharknado 2: The Second One given that there were confirmed sharknados in the state of New York during that movie. Still, I suppose it’s useful to know where your nearest sharknado shelter is located.
— Syracuse Athletics (@Cuse) July 23, 2015
Anyone else live tweet and watch Sharknado 3 last night? What did you think? What were some of the best tweets of the night?